Reliable Operations

With one of the highest population growths in Africa and one of the world’s youngest demographics, fastest-growing middle class, and rapidly urbanizing locations, Angola is one of the largest consumer markets in southwest Africa. Noble Distribution explored this opportunity by applying its expertise to create a world-class distribution hub in Angola.

Redefined Distribution

Noble Distribution is a predominant arm of the Group that forms the lifeline of backward and forward integration, serving the Group’s industries, wholesale, and retail. It is one of the biggest distribution entities in Angola, delivering specific local marketing and trade promotion activities, conducting consumer sampling and merchandising, and much more. It has five sub-distributors that supply products to more than 30 large traders and distributors across Angola.

Noble Distribution manages more than 600 SKUs across 33 brands to date, including 14 major International brands.

A Family Buying Groceries in a Supermarket

Consumer Focused

At Noble Distribution, the emphasis on consumer sampling and sales training courses are vital to ensuring effective and efficient distribution of FMCG and other daily need items.

The aim is to make international and local brands available and visible at key purchase points including wholesale, retail, e-business, and others. Major international brands have entrusted Noble Distribution with making their brand presence a success in this part of Africa. The Group represents some of the world’s finest FMCG and own brands (manufactured by Noble Group) in each sector.

Noble Distribution connects backward and forward integration, making the Group more self-reliant and resilient to adverse market challenges.