The Journey

Noble Group began its journey with traditional wholesale stores dating back to 2002. Initially operating from historic colonial buildings, now in contemporary modern settings, the model continues to treasure the old-world charm. The traditional wholesale stores are the backbone of the Group, giving strength and rise to other businesses in the last two decades.

Catering To More Than 10,000 Clients

Noble Group’s traditional wholesale stores have a considerable presence in provinces with 26 stores, meeting vital supply chain gaps and catering to the country’s ever-growing population. It also serves customers from the city and the floating population through its 15 stores at strategic locations in Luanda.

Noble Group’s traditional wholesale stores cater to more than 10,000 clients annually and employ more than 500 persons directly.


To be the most respected conglomerate in Angola by 2025, which is known for ambitious goals, timelines, processes, and value for data and human capital with ownership.


Our vision is to be the benchmark in Backward Integration through Manufacturing and be the largest Distribution hub with an efficient supply chain, thereby creating value for our people and partners and empowering the community.

Core Values

To serve our communities to lead a better life